Ulta Beauty
Founded
1990
Ticker
ULTA
Exchange
NASDAQ
Sector
Beauty Retail
Market Cap
Large Cap
Headquarters
Bolingbrook, Illinois, USA
Target Audience
Women aged 18–45. ~44 million Ultamate Rewards active members (FY2024).
The largest specialty beauty retailer in the US, combining prestige, mass-market, and salon offerings within a single destination. Its model is powerful because it sits at the intersection of beauty consumption, loyalty, and accessible premiumisation. Operates over 1,400 US stores alongside Space NK (UK and Ireland luxury beauty retailer, acquired July 2025). The Ultamate Rewards loyalty programme is central to its retention strategy.
Stock Price
...
ULTA
15-minute delay via Yahoo Finance. Percentage change shown reflects movement relative to the previous trading day's close.
Financial Health Score
60.9 / 100
Behavioural Quality Score
38.5 / 100
| Metric |
Reported Figure |
Ratio / Rate |
Normalised Score |
Note |
| Revenue Growth |
Revenue
$12.39B
Prior Year Revenue
$11.30B
|
9.7132
|
|
Year-over-year change in total revenue.
|
| Gross Margin |
Gross Profit
$4.85B
|
39.0970
|
|
Gross profit as a percentage of revenue — how much revenue remains after direct production costs.
|
| Operating Margin |
Op. Income
$1.53B
|
12.3700
|
|
Operating income as a percentage of revenue — efficiency after all operating costs including SG&A.
|
| Net Profit Margin |
Net Income
$1.15B
|
9.3076
|
|
Net income as a percentage of revenue — bottom-line profitability after all costs, taxes, and interest.
|
| FCF Margin |
Free Cash Flow
$1.07B
|
8.6175
|
|
Free cash flow as a percentage of revenue — cash actually generated after capital expenditure.
|
| Debt to Equity |
Total Debt
$2.18B
|
0.7783x
|
|
Total debt divided by shareholder equity — degree of financial leverage. Lower is stronger; this metric is inverted in scoring.
|
| Current Ratio |
Current Assets
$3.86B
Current Liabilities
$1.97B
|
1.9554x
|
|
Current assets divided by current liabilities — ability to meet short-term obligations.
|
| Return on Equity (ROE) |
Shareholders' Equity
$2.80B
|
41.1450
|
|
⚑ Highest ROE in peer group.
Net income divided by shareholder equity — profit generated per dollar of shareholder capital.
|
| Return on Assets (ROA) |
Total Assets
$7.00B
|
16.4799
|
|
Net income divided by total assets — profit generated per dollar of total assets held.
|
| Interest Coverage Ratio |
EBIT
$1.87B
|
1043.8758x
|
|
⚑ Highest in peer group — exceptionally low interest burden relative to operating earnings.
EBIT divided by interest expense — how comfortably operating earnings cover interest obligations.
|
Valuation
Market-implied valuation multiples based on current stock price. Green = trading below peer median (cheaper). Red = trading above peer median (more expensive). P/E and EV/EBITDA are not shown for loss-making companies — Price/Sales remains available in all cases.
P/E Ratio
—
How much investors pay per dollar of earnings. Peer median: 15.0x
EV / EBITDA
—
Enterprise value relative to operating earnings. Preferred over P/E for comparing companies with different debt levels. Peer median: 10.4x
Price / Sales
—
Market cap relative to annual revenue. Useful for loss-making firms. Peer median: 1.16x
ℹ Acquisition note: Ulta Beauty acquired Space NK (UK and Ireland luxury beauty retailer) in July 2025. The FY2025 Financial Score covers the year ended January 2025 — before the acquisition — so Space NK is not reflected in the score and will appear in FY2026. The live valuation multiples shown above reflect the current post-acquisition corporate structure.
| Signal |
Reported Figure |
Normalised Score |
Note |
| Google Trends Score (US) |
28.6 |
0.192
|
⚑ Average US search interest score (0–100) over the past 12 months.
|
| Google Trends Score (Global) |
31.4 |
—
|
⚑ Reported for reference only — this company is classified as primarily US-focused, so global search interest is not included in its behavioural score weighting.
|
| Trustpilot Rating |
1.8 |
0.143
|
⚑ Customer star rating on Trustpilot (1–5).
|
| App Rating |
4.6 |
0.797
|
⚑ Google Play Store rating (1–5).
|
| YouTube Subscribers |
119K |
0.180
|
⚑ Total YouTube channel subscribers — indicator of brand cultural reach and chosen ongoing content followership.
|
| Instagram Followers |
7.5M |
0.428
|
⚑ Instagram followers — joint #6 in the universe at 7.5M, strong for a beauty retailer versus single-brand peers.
|
| TikTok Total Likes |
10.6M |
0.165
|
⚑ TikTok total likes — cumulative engagement indicator reflecting cultural momentum, content reach, and platform relevance.
|
| Glassdoor Overall Rating |
3.4 |
0.625
|
⚑ Overall employee rating on Glassdoor (1–5).
|
| Glassdoor CEO Approval % |
57% |
0.396
|
⚑ % of employees who approve of the CEO.
|
| Glassdoor Recommend % |
55% |
0.519
|
⚑ % of employees who would recommend the company to a friend.
|
Google Trends weighting reflects this company's primarily US-focused market presence, with the Global Trends score shown for reference only.
Some behavioural data is manually collected. Last updated: 2026-05-14.
Glassdoor Snapshot
Overall Rating
3.4
CEO Approval
57%
Recommend to Friend
55%
Culture Rating
3.3
Work / Life Balance
3.1
Diversity & Inclusion
3.9
Senior Management
2.8
Compensation & Benefits
3.1
Glassdoor data is manually collected. Last updated: 2026-05-13
Signal Profiles Spider Map
Normalised scores across financial and behavioural signals (0–1 scale)
Each axis represents one signal. Points closer to the outer edge indicate stronger performance relative to peers — a larger, fuller shape means stronger overall signal quality. Points near the centre indicate weaker relative performance on that metric. All values are normalised relative to the companies in the BrandSignals universe.
Market Sentiment
Price momentum and market positioning indicators
1-Month Return
—
Stock price change over the past 30 days.
3-Month Return
—
Stock price change over the past 90 days.
vs XLY (3M)
—
3-month return relative to the Consumer Discretionary ETF. Positive = outperforming the sector.
30-Day Volatility
—
Annualised standard deviation of daily stock price returns — how much the stock price typically fluctuates in a year. Peer median: 44%
52-Week Position
—
Where the current price sits within the past 52-week range. 0% = at 52-week low, 100% = at 52-week high.
vs SPY (3M)
—
3-month return relative to the S&P 500. Positive = outperforming the broader market.
Returns reflect stock price movement only and do not include dividends paid during the period. Data via Yahoo Finance with a 15-minute delay.
Products & Categories
Makeup
Skincare
Haircare
Fragrance
Salon Services
Wellness
Brands & Subsidiaries
Ulta Beauty
Space NK
Ulta Beauty Collection (private label)
Latest News
Google News — Ulta Beauty