Olaplex Holdings

Founded 2014

Ticker OLPX

Exchange NASDAQ

Sector Haircare / Beauty

Market Cap Small/Mid Cap

Headquarters Santa Barbara, California, USA

Target Audience Women aged 20–45 who colour or chemically treat hair. Sold in 100+ countries.

Science-led haircare brand built around bond-repair technology and professional credibility. Its appeal has historically come from product innovation and premium positioning, though sustaining momentum depends on defending both differentiation and trust. Sells through professional salons, specialty retail, and direct-to-consumer.

Stock Price

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OLPX

15-minute delay via Yahoo Finance. Percentage change shown reflects movement relative to the previous trading day's close.

Financial Health Score

41.1 / 100

Behavioural Quality Score

27.9 / 100

Financial Metrics

10 metrics across growth, profitability, financial health, and capital efficiency — powered by Financial Modeling Prep + yfinance

Metric	Reported Figure	Ratio / Rate	Normalised Score	Note
Revenue Growth	Revenue $423.0M Prior Year Revenue $422.7M	0.0686	0.22	Year-over-year change in total revenue.
Gross Margin	Gross Profit $293.6M	69.4264	0.87	Gross profit as a percentage of revenue — how much revenue remains after direct production costs.
Operating Margin	Op. Income $7.0M	1.6434	0.23	Operating income as a percentage of revenue — efficiency after all operating costs including SG&A.
Net Profit Margin	Net Income -$9.3M	-2.1874	0.23	⚑ Negative — company reported a net loss in the most recent annual period. Net income as a percentage of revenue — bottom-line profitability after all costs, taxes, and interest.
FCF Margin	Free Cash Flow $56.7M	13.4024	0.78	Free cash flow as a percentage of revenue — cash actually generated after capital expenditure.
Debt to Equity	Total Debt $352.3M	0.4006x	0.86	Total debt divided by shareholder equity — degree of financial leverage. Lower is stronger; this metric is inverted in scoring.
Current Ratio	Current Assets $1.03B Current Liabilities $515.5M	1.9926x	0.35	Current assets divided by current liabilities — ability to meet short-term obligations.
Return on Equity (ROE)	Shareholders' Equity $879.4M	-1.0521	0.40	⚑ Negative — company generated a net loss in the most recent annual period. Net income divided by shareholder equity — profit generated per dollar of shareholder capital.
Return on Assets (ROA)	Total Assets $1.50B	-0.6178	0.21	⚑ Negative — net loss relative to total assets. Net income divided by total assets — profit generated per dollar of total assets held.
Interest Coverage Ratio	EBIT $89.1M	2.1546x	0.00	⚑ Lowest in peer group — highest interest burden relative to operating earnings among companies in the BrandSignals universe. The normalised score reflects peer-relative standing, not an absolute assessment of solvency. EBIT divided by interest expense — how comfortably operating earnings cover interest obligations.

Valuation

Market-implied valuation multiples based on current stock price. Green = trading below peer median (cheaper). Red = trading above peer median (more expensive). P/E and EV/EBITDA are not shown for loss-making companies — Price/Sales remains available in all cases.

P/E Ratio

—

How much investors pay per dollar of earnings. Peer median: 15.0x

EV / EBITDA

—

Enterprise value relative to operating earnings. Preferred over P/E for comparing companies with different debt levels. Peer median: 10.4x

Price / Sales

—

Market cap relative to annual revenue. Useful for loss-making firms. Peer median: 1.16x

Behavioural Signals

10 metrics across consumer experience & trust, employee culture & brand momentum — powered by Glassdoor, Google Trends, Trustpilot & App Store

Signal	Reported Figure	Normalised Score	Note
Google Trends Score (US)	37.6	—	⚑ Reported for reference only — this company is classified as primarily global, so US search interest is not included in its behavioural score weighting.
Google Trends Score (Global)	58.4	0.664	⚑ Average worldwide search interest score (0–100) over the past 12 months.
Trustpilot Rating	1.7	0.107	⚑ Customer star rating on Trustpilot (1–5).
App Rating	4.4	0.638	⚑ Apple App Store rating for the Olaplex Pro app (4.4★, 1,200+ ratings). Designed for registered salon professionals — stylists are a significant end consumer of Olaplex products and the app reflects the brand's digital execution for that segment.
YouTube Subscribers	54K	0.061	⚑ Total YouTube channel subscribers — indicator of brand cultural reach and chosen ongoing content followership.
Instagram Followers	2.5M	0.114	⚑ Instagram followers — indicator of active brand audience size and ongoing consumer attention.
TikTok Total Likes	3.8M	0.057	⚑ TikTok total likes — cumulative engagement indicator reflecting cultural momentum, content reach, and platform relevance.
Glassdoor Overall Rating	2.6	0.125	⚑ Overall employee rating on Glassdoor (1–5).
Glassdoor CEO Approval %	65%	0.547	⚑ % of employees who approve of the CEO.
Glassdoor Recommend %	32%	0.077	⚑ % of employees who would recommend the company to a friend.

Google Trends weighting reflects this company's primarily global market presence, with the US Trends score shown for reference only. Some behavioural data is manually collected. Last updated: 2026-05-14.

Glassdoor Snapshot

Overall Rating 2.6

CEO Approval 65%

Recommend to Friend 32%

Culture Rating 2.3

Work / Life Balance 2.6

Diversity & Inclusion 2.3

Senior Management 2.2

Compensation & Benefits 2.6

Glassdoor data is manually collected. Last updated: 2026-05-13

Signal Profiles Spider Map

Normalised scores across financial and behavioural signals (0–1 scale)

Financial

Behavioural

Each axis represents one signal. Points closer to the outer edge indicate stronger performance relative to peers — a larger, fuller shape means stronger overall signal quality. Points near the centre indicate weaker relative performance on that metric. All values are normalised relative to the companies in the BrandSignals universe.