e.l.f. Beauty

Founded 2004

Ticker ELF

Exchange NYSE

Sector Beauty

Market Cap Mid Cap

Headquarters Oakland, California, USA

Target Audience Gen Z and Millennials aged 16–30. #1 mass cosmetics brand among teens (Piper Sandler, 2024).

Fast-moving multi-brand beauty company known for affordable price points, rapid product development, and unusually strong digital relevance. It stands out as a brand that has translated cultural momentum into real commercial traction. Sells primarily through mass retail channels and direct-to-consumer online.

Stock Price

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ELF

15-minute delay via Yahoo Finance. Percentage change shown reflects movement relative to the previous trading day's close.

Financial Health Score

63.8 / 100

Behavioural Quality Score

51.2 / 100

Financial Metrics

10 metrics across growth, profitability, financial health, and capital efficiency — powered by Financial Modeling Prep + yfinance

Metric	Reported Figure	Ratio / Rate	Normalised Score	Note
Revenue Growth	Revenue $1.31B Prior Year Revenue $1.02B	28.2817	0.95	Year-over-year change in total revenue.
Gross Margin	Gross Profit $935.7M	71.2352	0.92	Gross profit as a percentage of revenue — how much revenue remains after direct production costs.
Operating Margin	Op. Income $158.0M	12.0308	0.55	Operating income as a percentage of revenue — efficiency after all operating costs including SG&A.
Net Profit Margin	Net Income $112.1M	8.5335	0.67	Net income as a percentage of revenue — bottom-line profitability after all costs, taxes, and interest.
FCF Margin	Free Cash Flow $115.3M	8.7795	0.41	Free cash flow as a percentage of revenue — cash actually generated after capital expenditure.
Debt to Equity	Total Debt $313.0M	0.4114x	0.85	Total debt divided by shareholder equity — degree of financial leverage. Lower is stronger; this metric is inverted in scoring.
Current Ratio	Current Assets $707.6M Current Liabilities $310.3M	2.2807x	0.41	Current assets divided by current liabilities — ability to meet short-term obligations.
Return on Equity (ROE)	Shareholders' Equity $760.9M	14.7320	0.62	Net income divided by shareholder equity — profit generated per dollar of shareholder capital.
Return on Assets (ROA)	Total Assets $1.25B	8.9802	0.60	Net income divided by total assets — profit generated per dollar of total assets held.
Interest Coverage Ratio	EBIT $206.3M	12.3970x	0.01	EBIT divided by interest expense — how comfortably operating earnings cover interest obligations.

Valuation

Market-implied valuation multiples based on current stock price. Green = trading below peer median (cheaper). Red = trading above peer median (more expensive). P/E and EV/EBITDA are not shown for loss-making companies — Price/Sales remains available in all cases.

P/E Ratio

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How much investors pay per dollar of earnings. Peer median: 15.0x

EV / EBITDA

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Enterprise value relative to operating earnings. Preferred over P/E for comparing companies with different debt levels. Peer median: 10.4x

Price / Sales

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Market cap relative to annual revenue. Useful for loss-making firms. Peer median: 1.16x

ℹ Acquisition note: e.l.f. Beauty acquired rhode (founded by Hailey Bieber) in August 2025 for approximately $800M. The FY2025 Financial Score covers the year ended March 2025 — before the acquisition — so rhode is not reflected in the score and will appear in FY2026. However, the live P/E ratio shown above reflects post-acquisition earnings compression from the $600M cash outlay and should be interpreted with this in mind when considering investment context.

Behavioural Signals

10 metrics across consumer experience & trust, employee culture & brand momentum — powered by Glassdoor, Google Trends, Trustpilot & App Store

Signal	Reported Figure	Normalised Score	Note
Google Trends Score (US)	29.4	0.205	⚑ Average US search interest score (0–100) over the past 12 months.
Google Trends Score (Global)	31.4	—	⚑ Reported for reference only — this company is classified as primarily US-focused, so global search interest is not included in its behavioural score weighting.
Trustpilot Rating	2.7	0.464	⚑ Customer star rating on Trustpilot (1–5).
App Rating	4.6	0.783	⚑ Google Play Store rating (1–5).
YouTube Subscribers	218K	0.362	⚑ Total YouTube channel subscribers — indicator of brand cultural reach and chosen ongoing content followership.
Instagram Followers	7.5M	0.428	⚑ Instagram followers — joint #6 in the universe at 7.5M, notable for a value-oriented mass beauty brand competing with premium peers.
TikTok Total Likes	63.3M	1.000	⚑ TikTok total likes — #1 in the BrandSignals universe by a significant margin at 63.3M. e.l.f. is widely cited as one of the most TikTok-native brands in beauty, pioneering the platform before most competitors.
Glassdoor Overall Rating	3.3	0.562	⚑ Overall employee rating on Glassdoor (1–5).
Glassdoor CEO Approval %	60%	0.453	⚑ % of employees who approve of the CEO.
Glassdoor Recommend %	50%	0.423	⚑ % of employees who would recommend the company to a friend.

Google Trends weighting reflects this company's primarily US-focused market presence, with the Global Trends score shown for reference only. Some behavioural data is manually collected. Last updated: 2026-05-14.

Glassdoor Snapshot

Overall Rating 3.3

CEO Approval 60%

Recommend to Friend 50%

Culture Rating 3.2

Work / Life Balance 3.1

Diversity & Inclusion 3.3

Senior Management 3.2

Compensation & Benefits 3.2

Glassdoor data is manually collected. Last updated: 2026-05-13

Signal Profiles Spider Map

Normalised scores across financial and behavioural signals (0–1 scale)

Financial

Behavioural

Each axis represents one signal. Points closer to the outer edge indicate stronger performance relative to peers — a larger, fuller shape means stronger overall signal quality. Points near the centre indicate weaker relative performance on that metric. All values are normalised relative to the companies in the BrandSignals universe.